There’s a great line in The Life Aquatic with Steve Zissou where Zissou [Bill Murray], an ocean explorer and documentary film-maker, is describing advances in deep-sea diving suits:
Supposedly Cousteau and his cronies invented the idea of putting walkie-talkies into the helmet. But we made ours with a special rabbit ear on the top so we could pipe in some music.
I think this is a great metaphor for startups. Most new companies are adding rabbit ears and piping in music. Very few are the Cousteaus who are the first to put walkie-talkies into helmets.